Role Description
Specialist, Digital, Marketing and Communications
Functional Group/Department
Marketing and Communications
Reports to
Director Technology and Design, Marketing and Communications
Management/Non-management
Non-management, full-time
Bilingual (English/French)
An asset
Date established or amended
November 2025
As the leading Canadian organization to support education, research and advocacy in career counselling and development, CERIC is committed to provide a collaborative work environment grounded in respect for diversity of lived experience and opinion and recognizes the many ways that leadership is demonstrated through the skills and abilities of its staff and volunteers. CERIC is committed to racial justice and reconciliation. As CERIC furthers the goals and vision of The Counselling Foundation of Canada CERIC and Foundation staff are cross-appointed to both organizations.
Position Summary
Reporting to the Director, Technology and Design, Marketing and Communications, the Specialist, Digital, Marketing and Communications plays a key role in advancing CERIC’s visibility and engagement through integrated digital marketing, advertising and content optimization. This position manages paid and organic social media campaigns, digital advertising, analytics and content development while ensuring consistent implementation of CERIC’s brand across platforms. The Specialist contributes to the promotion of CERIC’s projects, publications and the Cannexus conference and works collaboratively with colleagues to ensure all communications and digital materials reflect professionalism, accessibility and alignment with CERIC’s mission.
Core Responsibilities
Digital Marketing and Campaigns
Implement and assess digital marketing campaigns supporting CERIC programs, projects, publications and events including the Cannexus conference
Design and deploy targeted eblasts and subscriber campaigns to expand engagement
Manage Google Ads and other paid marketing platforms, monitoring and optimizing results
Create digital promotional packages for supporting organizations and partners
Manage paid and organic social media activities and report on analytics to inform ongoing campaign decisions
Co-ordinate French translations for digital materials using internal and external resources
Support marketing, learning and advocacy projects as required
Website Management and Optimization
Support the ongoing development of CERIC’s WordPress website under the supervision of the Director, Technology and Design, Marketing and Communications
Create and maintain key webpages that support major CERIC initiatives, ensuring alignment with organizational priorities and user experience best practices
Write and edit content for CERIC’s website such as news updates and resource descriptions to support ongoing projects, publications and events
Contribute to improving key pages to align with CERIC’s visual identity and content goals
Optimize existing website content to improve clarity, relevance and accessibility
Use analytics to identify opportunities and implement SEO improvements that boost content’s visibility and audience engagement.
Social Media Implementation
Oversee and co-ordinate daily social media activities across all CERIC channels
Schedule posts, prepare visuals and copy, and monitor results using analytics tools
Oversee engagement across CERIC’s social channels by responding to comments and inquiries and identifying opportunities to deepen audience interaction
Coordinate social media collaboration with CERIC partners, ensuring aligned messaging, tagging and timely sharing of partner content across platform
Track social media metrics, report on trends and recommend improvements based on performance data
Collaborate with the Co-ordinator, Marketing and Communications to maintain a regular posting schedule and cohesive online presence
Brand, Design and Content Development
Support implementation of brand architecture and standards through collateral, digital content and publications
Format bilingual communications consistent with CERIC’s objectives and brand standards
Design and produce materials for ads (print, web, search), brochures, presentations, correspondence and reports
Create and use infographics, video and other multimedia tools to enhance storytelling
Collaborate with internal colleagues and external designers as needed for production and brand alignment
Other duties, as assigned
Joint Accountabilities
Web and online platforms administration: Director, Technology and Design
Cannexus: Manager, Events; Co-ordinator Events
Marketing and Communications: Senior Director, Marketing and Communications
Research content: Senior Manager, Research and Initiatives
Learning content – Lead, Programs, Learning and Development; Lead, Content, Learning and Development
Working Conditions
This is a Toronto-based position.
CERIC is committed to providing a flexible, safe and accessible workspace that supports productivity and well-being. We offer a hybrid work environment, combining remote and in-person work at our Toronto office (2 St. Clair Ave E). Employees are expected to work onsite regularly, typically one day per week at present, with the frequency subject to adjustment as organizational needs evolve. While some flexibility in the workday can be accommodated, employees are expected to meet milestones, deliverables and attend internal and external meetings as required. Employees must have dependable internet access and a dedicated, quiet and safe workspace to perform their duties effectively when working remotely.
Education and Experience
Post-secondary education in Marketing, Communications, Web Development and Design, Digital Media
Two to three years of experience and knowledge of website and digital marketing fundamentals
Bilingual (English/French) an asset
CERIC Competencies
CERIC has identified six competencies for this role: Results Orientation, Communications, Performance Productivity and Planning, Continuous Improvement and Adaptability, Team Orientation and Work Commitment and Projects a Positive Image. The person in this role will demonstrate the capacity to consistently meet CERIC competency expectations at the early to mid-career level.
Skills and Qualifications
Ability in using WordPress or similar CMS platforms
Hands-on experience with HTML and CSS
Skilled in MS Office – Word, Excel, PowerPoint
Proficiency in Adobe Creative Suite (Photoshop, InDesign and Illustrator) or Canva
Knowledgeable with email management systems and data management practices (MailChimp, Salesforce, etc.)
Experience with organic and paid social media across key platforms using a variety of tools (e.g. Buffer)
Strong writing and editing skills for digital communications; excellent verbal communication skills
Video editing skills to produce and adapt content
Familiarity with ethical and responsible use of AI-assisted tools to support content creation, analysis and workflow efficiency
Knowledge of SEO, web and social media analytics
Accuracy and exceptional attention to detail
Highly organized with very effective project and time management skills
Ability to work collaboratively with colleagues as well as independently
Ability to multi-task and prioritize
Adaptable and proactive approach
Experience with desktop publishing an asset
Demonstrated capacity to consistently meet CERIC competency expectations at the Early to mid-Career level