Role Description
Co-ordinator, Marketing and Communications
Functional Group/Department
Marketing and Communications
Reports to
Senior Director, Marketing and Communications
Management/Non-management
Non-management, full-time
Bilingual (English/French)
An asset
Date established or amended
November 2025
As the leading Canadian organization to support education and research in career counselling and career development, CERIC is committed to provide a collaborative work environment grounded in respect for diversity of lived experience and opinion and recognizes the many ways that leadership is demonstrated through the skills and abilities of its staff and volunteers. CERIC is committed to racial justice and reconciliation. As CERIC furthers the goals and vision of The Counselling Foundation of Canada CERIC and Foundation staff are cross-appointed to both organizations.
Position Summary
Reporting to the Director of Marketing and Communications, the Marketing and Communications Co-ordinator provides hands-on support for CERIC’s marketing, learning and advocacy activities. This position assists with digital content updates, interestholder research and outreach, and the co-ordination of webinars and Learning Hub offerings. The Co-ordinator supports the promotion of CERIC’s projects, publications and the Cannexus conference, ensuring quality and consistency in all communications while contributing to the effective day-to-day implementation of marketing and communications operations.
Core Responsibilities
Web and Digital Content Support
Update and maintain CERIC’s WordPress websites to ensure content accuracy, functionality and accessibility
Support website updates by preparing and uploading approved content and visual assets
Maintain online subscription and registration forms and assist with data entry and integration tasks
Maintain up-to-date contact and distribution lists in Mailchimp, Salesforce and other relevant databases
Design and Content Production
Format and send e-newsletters, e-blasts and other digital communications using approved templates.
Design and prepare visual assets, brochures and presentations using brand-approved tools and templates
Co-ordinate implementation of French-language content in various communication
Maintain brand files, templates and image libraries, assembling materials as needed for campaigns or events
Social Media and Outreach
Help maintain CERIC’s social media content calendar to ensure timely posting and alignment with campaigns and events
Prepare and schedule posts and visuals across CERIC’s social channels in line with brand and accessibility standards
Support content sharing and coordination across CERIC’s partner and interestholder channels
Contribute to preparing promotional materials for publications, resources, events and conferences
Research and Data Management
Conduct research on audiences, partners, events and media relevant to CERIC’s communications and outreach priorities
Identify upcoming events and opportunities for CERIC participation and help co-ordinate organizational involvement
Research and update contact lists, directories and outreach records to ensure accuracy and completeness
Gather and organize information and data to inform marketing reports, outreach strategies and future engagement initiatives
Webinars, Courses and Learning Support
Set up registration, content and materials for CERIC webinars and courses (live and on-demand) and co-ordinate logistics to ensure a smooth participant experience
Respond to event-related support requests to ensure timely assistance and a positive learning experience
Provide technical support during live sessions and assist with setup and troubleshooting
Integrate webinar and course recordings and related resources into CERIC’s Learning Hub and other digital platforms
Support post-event activities including video editing, follow-up communications and compiling registration or analytics data for reporting
Other duties as assigned
Joint Accountabilities
Web and online platforms administration: Director, Technology and Design
Cannexus: Manager, Events; Co-ordinator Events
Marketing and Communications: Senior Director, Marketing and Communications
Web, eblast and social media: Specialist, Digital, Marketing and Communications
Research content: Senior Manager, Research and Initiatives
Online event support – Lead, Programs, Learning and Development
CareerWise posting backup – Lead, Content, Learning and Development
Working Conditions
This is a Toronto-based position.
CERIC is committed to providing a flexible, safe and accessible workspace that supports productivity and well-being. We offer a hybrid work environment, combining remote and in-person work at our Toronto office (2 St. Clair Ave E). Employees are expected to work onsite regularly, typically one day per week at present, with the frequency subject to adjustment as organizational needs evolve. While some flexibility in the workday can be accommodated, employees are expected to meet milestones, deliverables and attend internal and external meetings as required. Employees must have dependable internet access and a dedicated, quiet and safe workspace to perform their duties effectively when working remotely.
Education and Experience
Post-secondary education in Marketing, Web Development and Design, Digital Media
One to two years of experience and knowledge of website and marketing fundamentals
Bilingual (English/French) an asset
CERIC Competencies
CERIC has identified six competencies for this role: Results Orientation, Communications, Performance Productivity and Planning, Continuous Improvement and Adaptability, Team Orientation and Work Commitment and Projects a Positive Image. The person in this role will demonstrate the capacity to consistently meet CERIC competency expectations at the early to mid-career level.
Skills and Qualifications
Experience using WordPress or other CMS platforms and familiarity with HTML and CSS
Proficiency with MS Office (Word, Excel, PowerPoint) and design tools including Adobe Creative Suite (Photoshop, InDesign, Illustrator) or Canva
Video editing skills using tools such as Adobe Premiere Pro or similar
Familiarity with social media platforms such as Buffer or similar
Proficiency in data management and email marketing platforms including Mailchimp and Salesforce
Experience managing paid digital marketing campaigns (e.g., Google Ads, Meta Ads) and optimizing performance based on analytics
Familiarity with online registration and learning platforms (e.g. Thinkific, Kajabi, Zoom, EventBrite)
Knowledge of web and social media analytics with the ability to interpret and report basic metrics
Strong verbal and written communication skills with accuracy and attention to detail
Highly organized with effective project and time management abilities
Creative thinker with initiative and problem-solving skills
Ability to work collaboratively with colleagues and independently when required
Awareness of ethical and responsible use of AI-assisted tools in communications and marketing contexts
Bilingualism (English/French) is an asset
Demonstrated capacity to consistently meet CERIC competency expectations at the Early Career level.